She is an everywoman: size 14, likes watching cat videos and has an overwhelming dread that she's simply "not good enough", a fear stoked by still living at home with her narcissistic mother. But then one day, when one of Dora's makeup videos goes viral, her life changes forever.

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She starts using face filters and soon gains more and more followers and becomes an successful Influencer living her #bestlife with her own reality TV show, footballer boyfriend and entourage.

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But as she gains more power and inlunce she becomees ever more ruthless in her self-obsessed quest for fame and validation. And the more successful she becomes the more grotesque and distorted her social media profile photo becomes.

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But where will it end? And will this once meek and shy shop girl stop at nothing to show the world that she is leading the "perfect life" - even if that means killing her mystery troll and others who get in her way?